How much time insurance agency marketing actually takes

The honest number for agents working with a done-for-you production partner is 2-3 hours per month on video calls and content creation. Most agency owners spend more time than that just thinking about marketing without ever producing anything, which is the real time sink most agents underestimate.

Filming sessions for scripted video content, brief review calls on strategy and performance, and occasional input on new content ideas or client wins worth featuring. Everything else — scripting, editing, publishing, ad management, compliance review — happens without requiring your time. See what "done-for-you" actually includes for the full breakdown of what's handled versus what's yours.

Agents running marketing themselves — writing posts, filming, editing, scheduling, tracking performance — routinely spend 10-15+ hours a month, often more when compliance research and troubleshooting are included. That time comes directly out of time that could go to writing policies and serving clients, which is the actual job of running an agency.

Most agents batch their filming into one or two sessions a month rather than spreading it across many small blocks — see our content management service for how the production calendar is structured around your schedule, not the other way around.