Coverage Creatives
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Navigate the New Era of Insurance Marketing
Outdated Strategies Don't Work
Most marketing strategies in this industry were built a decade ago — and they've barely changed since. Legacy systems, generic content, and disconnected tactics can't keep up with today's digital reality. Consumers now expect authenticity, consistency, and relevance across every platform. If your marketing didn't evolve with the landscape, it's already falling behind. Insurance agencies need more than surface-level fixes — they need a partner who understands the industry, the data, and what it takes to win in today's market.
Technology on Your Side
At Coverage Creatives, we handle the heavy lifting — from strategy and editing to publishing and performance tracking. But for agents who want to go further, our in-house platform offers real-time content scoring, SEO insights, and data-backed recommendations powered by AI. It analyzes your entire marketing ecosystem — from website performance to ad data — and gives you clear, actionable ways to improve. Everything you need is done for you — and the tools are there when you're ready to take it to the next level.
Why Most Marketing Advice for Insurance Agencies Falls Flat
Everyone's promising quick-fix leads, but no one's showing you how to build real demand that sticks.
"Done-for-you" templates spit out the same bland posts that your prospects ignore.
Generic AI slop can't build the trust you need in a high-stakes, regulated world like insurance.
Vendors bury you in buzzwords without proving they deliver actual results.
Here’s How We Fix It
The Foundation Fix
In the first 30 days, we rebuild your entire digital footprint—site, branding, and social presence. If you're missing a platform, we set it up for you.
Modern Site. Yours Forever.
Custom websites with advanced features, built to perform and built to last. Fully owned by you—no templates, no strings.
Google My Business Optimization
We fine-tune your Google My Business profile to boost local visibility, attract more foot traffic, and turn searches into real customers—no jargon, just results.
Google Ads
Precision-targeted campaigns using the same high-performing content from your social media, crafted into ads that perfectly align with your brand and outperform the rest—delivering high-quality leads and maxing out your ROI, without wasting your budget on fluff.
Call Tracking
Know exactly who's calling, where they're from, and what they're saying with our tracking and transcription. Qualify leads fast, monitor sales performance, and turn insights into action—no more guessing games.
SEO & Content Strategy
60+ tailored posts per month (up to 350 with higher packages), crafted from your own voice and insights to skyrocket visibility and engagement on search engines and social platforms. No recycled garbage here—just authentic content that resonates.
Video Editing & Distribution
Professional editing for your long-form videos, plus automated distribution across platforms to amplify reach and spark real conversations.
Content Management
We manage all your platforms—establishing, maintaining, and handling comments, reviews, and replies so your brand stays active without you lifting a finger.
Content Coaching
One-on-one coaching to help *you* create real, impactful content—because nobody tells your story better than you.
Proprietary Platform
Real-time video scoring and script suggestions to sharpen your content strategy on the fly, based on what actually works for your audience.
The Foundation Fix
In the first 30 days, we rebuild your entire digital footprint—site, branding, and social presence. If you're missing a platform, we set it up for you.
Modern Site. Yours Forever.
Custom websites with advanced features, built to perform and built to last. Fully owned by you—no templates, no strings.
Google My Business Optimization
We fine-tune your Google My Business profile to boost local visibility, attract more foot traffic, and turn searches into real customers—no jargon, just results.
Google Ads
Precision-targeted campaigns using the same high-performing content from your social media, crafted into ads that perfectly align with your brand and outperform the rest—delivering high-quality leads and maxing out your ROI, without wasting your budget on fluff.
Call Tracking
Know exactly who's calling, where they're from, and what they're saying with our tracking and transcription. Qualify leads fast, monitor sales performance, and turn insights into action—no more guessing games.
SEO & Content Strategy
60+ tailored posts per month (up to 350 with higher packages), crafted from your own voice and insights to skyrocket visibility and engagement on search engines and social platforms. No recycled garbage here—just authentic content that resonates.
Video Editing & Distribution
Professional editing for your long-form videos, plus automated distribution across platforms to amplify reach and spark real conversations.
Content Management
We manage all your platforms—establishing, maintaining, and handling comments, reviews, and replies so your brand stays active without you lifting a finger.
Content Coaching
One-on-one coaching to help *you* create real, impactful content—because nobody tells your story better than you.
Proprietary Platform
Real-time video scoring and script suggestions to sharpen your content strategy on the fly, based on what actually works for your audience.
How It Works
Our Transparent Process for Your Success — No Smoke, Just Results. Tired of vague promises and "black-box" strategies that leave you guessing? We break it all down in plain English: a straightforward, step-by-step plan to rebuild your insurance agency's online presence, create genuine demand, and achieve tangible growth. No fluff, no surprises - just progress you can track and own.
Foundation Building
In our comprehensive 30-day Digital Foundation Process we handle web design, Google ads design, branding enhancements, content strategy, and analyze your current digital footprint to provide tailored growth strategies.
Launch and Data Gathering
Monthly recaps that read like a conversation, not a chemistry exam. We show exactly what we did, why, and what's next.
Review and Strategy Pivot
Your face = your trust factor. We'll script, film coach, and edit, but you'll always be the star keeping your agency's unique voice front and center.
Ongoing Optimization
We stay ahead of the curve in the insurance marketing world by quickly incorporating new features and tools as they become available, ensuring your strategy evolves with the industry. We also actively seek suggestions from our current clients to develop custom enhancements, so we're always serving you at the highest level and delivering the results you need.
Continuous Innovation
We continue the review and pivot process on an ongoing basis, regularly analyzing performance and providing actionable feedback to keep your strategy sharp and evolving. Plus, for agents who want to create additional content independently, our video scoring tool offers instant feedback on performance, script suggestions, and a score history to track your improvements over time—all backed by live analytics for informed decisions.
How It Works
Our Transparent Process for Your Success — No Smoke, Just Results. Tired of vague promises and "black-box" strategies that leave you guessing? We break it all down in plain English: a straightforward, step-by-step plan to rebuild your insurance agency's online presence, create genuine demand, and achieve tangible growth. No fluff, no surprises - just progress you can track and own.
Foundation Building
In our comprehensive 30-day Digital Foundation Process we handle web design, Google ads design, branding enhancements, content strategy, and analyze your current digital footprint to provide tailored growth strategies.
Launch and Data Gathering
Monthly recaps that read like a conversation, not a chemistry exam. We show exactly what we did, why, and what's next.
Review and Strategy Pivot
Your face = your trust factor. We'll script, film coach, and edit, but you'll always be the star keeping your agency's unique voice front and center.
Ongoing Optimization
We stay ahead of the curve in the insurance marketing world by quickly incorporating new features and tools as they become available, ensuring your strategy evolves with the industry. We also actively seek suggestions from our current clients to develop custom enhancements, so we're always serving you at the highest level and delivering the results you need.
Continuous Innovation
We continue the review and pivot process on an ongoing basis, regularly analyzing performance and providing actionable feedback to keep your strategy sharp and evolving. Plus, for agents who want to create additional content independently, our video scoring tool offers instant feedback on performance, script suggestions, and a score history to track your improvements over time—all backed by live analytics for informed decisions.
Why We Skip Success Stories:
Real Growth Tailored to Your Unique Agency
Your Journey, Not Anyone Else's
We choose not to showcase our client success stories because every insurance agency's journey is truly unique—it's simply not fair to compare a bustling city team of fifteen with a close-knit small-town agency of three. Instead, we deliver tailored strategies that rebuild your digital presence and generate authentic demand customized to your market, size, and goals.
Real Results, No Illusions
Our clients see genuine growth through custom content, hands-on coaching, and data-backed tools, from enhancing local visibility to expanding engagement all with transparent tracking you control. This approach guarantees steady, measurable wins you own, free from hype or unrealistic benchmarks.
Common Objections We Hear
Can't you just buy leads for me instead?
Leads disappear when the budget stops. A brand presence compounds.
Why do I have to be on video?
Your face = your trust factor. People buy insurance from people they know, like, and trust. Video builds that connection faster and more effectively than any other medium. We handle all the technical aspects—you just need to be yourself.
Other vendors are cheaper.
Cheap marketing gets cheap results. We're an investment in your agency's long-term growth, not an expense. Our clients own their websites, content, and results—no monthly hostage fees or disappearing assets when you stop paying.
I don't have time for all this content creation.
That's exactly why we handle 95% of it for you. You'll spend about 2-3 hours per month on video calls and content creation—we do everything else. Most agency owners spend more time than that just thinking about marketing.
How do I know I'll see real results?
We provide transparent tracking through our proprietary platform, call tracking, Google Analytics, and monthly performance reviews. You'll see exactly what's working, what isn't, and why. Plus, you own all the assets we create—so even if you leave, you keep everything.
What if it doesn't fit my brand or I want to switch later?
Everything we create is 100% yours to keep. Your website, content, social media accounts, and tracking systems all belong to you. We're not in the business of holding your assets hostage. If you ever want to part ways, you take everything with you.
Isn't AI content good enough and faster?
AI content is obvious, generic, and doesn't build the personal relationships insurance clients need. Our approach combines AI efficiency with human authenticity—we use technology to streamline processes, but your unique voice and expertise are what convert prospects into clients.